Sichuan SANKUMAOTS'AI Brand Management Co., Ltd. has a corporate strategic goal of "creating a globalized chain brand," focusing on dining chain operations, brand incubation, product research and development, production, supply chain management, new retail, and capital operations, making a diversified strategic layout around related industries on its ecological industry platform.

SANKUMAOTS'AI Brand Management Co., Ltd. has deeply rooted itself in Chengdu, Sichuan, focusing on the dining industry with a corporate vision to "build a global dining chain platform, an ecological entrepreneurial platform, a group-oriented ecological industry platform, and a value-sharing platform." It has successively established professional subsidiaries such as Sichuan Sima Management Co., Ltd., Sichuan Conwee Food Co., Ltd., and Sichuan Zongding Trading Co., Ltd., deeply integrating the industry with a business matrix and constructing a commercial ecological community.

As a group-oriented ecological industry platform, SANKUMAOTS'AI Brand Management Co., Ltd. centers around its core brand, "SANKUMAOTS'AI," a leader in the spicy hot pot category. Through product line expansion and continuous improvement of the dining experience, and following the business philosophy of "taking consumers as the foundation, franchisees as the cornerstone, and suppliers as partners," SANKUMAOTS'AI has been deeply loved by consumers for 16 years since its establishment in 2008, and highly recognized by the industry and media. The brand has won honors like "2019-2020 China's Top 100 Restaurant Franchises"; "Top 100 Chinese Brand Power" for three consecutive years from 2018-2020; "Top Ten Brands of Chinese Special Snacks in 2019 and 2021"; and "2023 China's Most Valuable Investment Chain Franchise Brand," standing at the forefront in its niche category. SANKUMAOTS'AI consistently aims to grab market shares in high-awareness cities for spicy hot pot, providing strong supply chain support and brand empowerment for entrepreneurs to achieve their dreams.

As of 2024, SANKUMAOTS'AI has accumulated over 3,900 franchise stores across more than 300 cities nationwide, with over 20,000 employees, providing dining services to more than 320 million people annually.

In the future, SANKUMAOTS'AI Brand Management Co., Ltd. will adhere to a forward-looking vision to continue its entrepreneurial passion, taking on the mission to "promote the culinary culture of Sichuan and support every F&B enthusiast entrepreneur in achieving high returns, high growth, and sustainable successful entrepreneurship," aiming to create more surprising experiences for consumers and convey high-quality and fashionable lifestyle concepts, advancing towards a new journey of standardization, information digitalization, intelligence, retailing, capitalization, and globalization.